According to Susan Mayer at thezebra.com, “A recent poll showed that 66% of Americans are not friends with their neighbors.” More than one-quarter of those surveyed participated in neighborhood groups online.
Thank you for reading this post, don't forget to subscribe!While the Internet has taken away many Americans’ real-life relationships, all it takes is one person to rally neighbors to turn them into a community.
Your position in the community as a facilitator in home buying and selling makes you the right person to get the ball rolling.
Did we also mention that this is also an amazing lead-generation strategy?
getting to know the neighbors
There are many ways to know your neighbors. If you like to walk, make it a point when people are out and about working in the yard or garage. Stop by and say hi, introduce yourself and make sure you remember their names.
If this strategy doesn’t get you in front of enough neighbors, try doorknocking, leaving postcards, or door hangers on unanswered doors to introduce yourself.
The photo intro series is shown above. to find out more, Click here.
be one person’s welcome wagon
Meeting new neighbors with a housewarming gift in hand not only gives them a sense of community, but it’s something they won’t forget. You will always be remembered.
The gift can be as simple as a list including contact information:
- utility companies will need to call them
- pool service provider
- Handyman / Female
- Top-class doctors, dentists and veterinarians
- child care options
- Any other mentions you think someone new to the neighborhood might appreciate
Create an event to bring everyone together
This idea can be used later in your relationships with neighbors or as a first step instead of visiting each one individually.
The type of event you create depends on how many neighbors you expect to show up and your budget.
It can be as simple as a barbecue at your house, a neighborhood cleanup event, or the ever-popular Movie-in-the-Park.
Whatever you choose to do, make sure you take lots of photos and then follow up with each attendee.
Homes & Life magazine is the ultimate “coffee table lingerer”! ,And it costs less than sending greeting cards! , Click here
2. Your Free 12-Month Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-month guide that strategically defines what to market and when to do it. The four major market segments include niche market, geographic cultivation, sphere of influence, and past customers. , Click here
3. BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to be more visible, more engaging and more often remembered. BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin building a strong sphere of influence that will provide you with a lifetime of repeat business and referrals. , Click here
4. Free Interactive Real Estate Business Plan
The free interactive real estate business plan allows you to enter your business goals for this year and how many prospects, listings, closings, and so on are needed to reach your goals. , Click here
5. Become a Listing Legend Free eBook
Ready to take a giant leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and rise to the top in real estate…you’ll find them in this free book. , Click here
