An attractive and effective real estate brochure is a must when launching new listings or cultivating your territory, and as fallback marketing material when introducing new buyers or sellers. Even in our increasingly digital world, a thick, glossy brochure is a classic, highly effective marketing strategy.
Thank you for reading this post, don't forget to subscribe!In this guide, we have compiled a list of the top seven real estate brochure providers. Collectively, they offer hundreds of brochure templates from which you can choose. We also highlight 27 of our favorites to consider when building your print marketing library, as well as our tips for increasing the return on investment (ROI) on your brochures.
Get three free real estate brochure templates
If you’re looking for free real estate brochure templates that you can edit, print, and use at your events this weekend, The Close has you covered. Click below to access three The Close-exclusive real estate brochure templates.
Are Real Estate Brochures Worth the Money?
Real estate brochures provide a solid ROI. Often costing mere pennies on the dollar, brochures are an easy and cost-effective way to reach a wide audience. Whether you’re farming, marketing a specific list, or creating brand awareness, brochures are economical, effective, and efficient.
As our Director of Marketing, Kaydi Rainey explains:
“In the age of digital marketing, print pieces such as real estate brochures remain essential for home buyers. In our industry, these tangible materials provide a tactile, immersive experience, instill trust and credibility, and leave a lasting impression.
Top 7 Real Estate Brochure Template Providers of 2023
| template provider | worth | best for |
|---|---|---|
| Possibilities Plus! | from $1.16 per unit | Large Variety of Designs & Styles + Mailing Services |
| labcoat agent | Membership starts at $59 per month | Stylish template specific to the real estate industry |
| Vistaprint | from 9 cents per unit | budget friendly design |
| settlement broker | from 45 cents per unit | luxury property brochure marketing |
| Etsy | about $5 per template | Affordable, customizable templates in a variety of styles |
| Coffee and Contract | Membership starts at $54 per month | Easy-to-use template for a variety of marketing materials |
| agent crate | Membership starts at $29 per month | More flyer template than brochure but great design and thoughtful template |
Close Recommends
If we had to pick one real estate brochure company to recommend, it would be ProspectsPlus! Will be here’s why:
- Multiple types: Possibilities Plus! There are brochures in almost every format and size. They may not be the most design-forward option, but there’s a brochure template for every situation.
- No Membership Fee: Some providers require a monthly subscription to access brochure templates, but ProspectsPlus! Works well for one-off projects.
- Mail Services: Save yourself so much trouble by not going to the post office. Give Chances Plus! your contact list and they will mail them for you.
Our Favorite Real Estate Brochure Templates for 2023
Featured Property Brochure Templates
Marketing a home for sale takes a lot: getting the word out in your area, hosting successful open houses, and of course, deploying effective marketing materials including well-designed real estate brochures.
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Favorite Feature: We love that these examples of featured listing brochures let photos do the work. Add the details you need and your contact information, and a brochure like this will do the homeselling for you.
luxury property real estate brochure templates
Once you have a top-level list, you’ll want to make sure all of your marketing materials reflect its quality and character. Make sure the brochures are printed on heavy paper and match your branding. These high-quality marketing collateral pieces will make your listing shine and fill your lead funnel.
- Favorite Feature: We especially like the examples of multi-page brochures that center the photo. Extra points for adding features like floor plans and copy that evoke sentiments like, “Welcome home.”
Farming Real Estate Brochure Templates
Real estate farming is a marketing strategy where you position yourself as the local expert on all things real estate in a specific neighborhood. For successful farming, you must provide a steady stream of valuable information to the residents of that area, and real estate brochures do just that.
- Favorite Feature: We love these examples because they provide value to the target audience, whether it’s giving an update on the local market or announcing a closing sale. We especially like the low-pressure tone of these brochures. they are not marketable; They are friendly.
outright real estate brochure templates
Whether you’re expanding your team or helping potential clients understand the home buying process, sometimes you need marketing and promotional collateral for situations that don’t come up often. Being prepared with the right brochure can be the key to turning a cold lead into a hot one.
- Favorite Feature: Here are some of our favorite real estate brochure templates for special occasion messages. These examples are eye-catching and packed with tons of information.
Tips to Increase Your Brochure ROI
There’s no doubt that real estate brochures are an important tool in an agent’s marketing arsenal, but here are some tips to help you get the most bang for your buck.
What Should Be Included in a Real Estate Brochure?
Of course, it depends on your message and your goal, but a brochure should include plenty of images to grab your audience’s attention. Copy should be minimal, concise and precise.
Needless to say you should always include your contact information. And make sure you’re following the National Association of Realtors’ ethical guidelines and standards of practice on marketing.
🤔Should You Use A Real Estate Brochure Box?
A real estate brochure box — often hung on a yard sign or on its stand in front of a property — is a popular strategy for getting your real estate brochure into the hands of more people.
Some agents don’t like the real estate brochure box because they feel it takes away the opportunity to have that first conversation with a potential buyer. However, if your brochures are well designed and display all of your contact information, a real estate brochure box can be an excellent lead qualifier.
bring it all together
Whether you’re showcasing a new listing, inviting the neighborhood to an open house, or spreading the word, real estate brochures are a powerful marketing tool that can help you land more deals.
