Virtual reality, cloud and blockchain are shaking up the real estate industry

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Technology trends have been making their way into the real estate industry over the past few years. These trends are providing real estate agents with additional marketing options and helping transactions go more smoothly. When looking for real estate marketing tips to help your business, keep the following trends in mind.

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virtual reality

Virtual reality (VR) provides an immersive experience for home buyers who may be unable to visit a property in person. Buyers who live in another part of the country or buyers who have trouble fitting home tours into their schedules can take advantage of this technology to view homes for sale. Real estate agents can use VR technology to give buyers the opportunity to tour homes of interest to them.

Cloud

The process of closing on homes can be lengthy. The cloud makes it possible to speed up this process, which benefits both home buyers and sellers. Improvements in data management and the presence of the cloud allow the closing process to be controlled more efficiently. Buyers and sellers can digitally view paperwork and submit electronic signatures, which helps streamline the closing process.

blockchain

Blockchain can also help improve security as well as efficiency in real estate transactions. This technology helps in keeping financial data safe when online transactions are done. The use of blockchain also provides greater transparency, which can give buyers a better understanding of what happens on the seller’s end after making an offer. While blockchain has not yet been widely used in the real estate industry, that may eventually change.

To receive more real estate marketing tips and to learn more about tools to help you market properties for sale, please visit Properties Online. We offer several ways to market your business including agent websites, listing videos, single property websites, and more.




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