There has been a lot of interest about this in the land investing community ever since Callan Faulkner came on the RETipster podcast. how does text marketing work,
Thank you for reading this post, don't forget to subscribe!And the curiosity is justified because this marketing strategy offers many advantages that direct mail and other marketing mediums do not. Texting is much faster, cheaper, and easier to track (among other things).
After talking with Callen, I spent some time trying to figure out how to do this on my own, and I made some progress, but it was no substitute for sitting down with someone who really All this was known.
Luckily for me (and you), Callen was willing to sit down and record a detailed demo, answering all my questions and explaining how text marketing works, Especially for land investors trying to find motivated sellers.
This is a big deal. After recording these tutorials with Callen, I had a 10x better understanding of what I was doing. His instructions saved me so many hours of frustration and probably a lot of money I would have wasted getting it wrong.
Who is Callan Faulkner?
In case you didn’t know, Callen runs a company called Faulkner. REI Customization Where she provides high end consulting on how to set up all the systems needed to make text marketing work.
He is also a land investor, so his knowledge is not limited to this In college text marketing or In college land investment; She knows how to get the two of them married together, which is a superpower that most people don’t have.
At the time of this writing, Callen is the most knowledgeable person I know on text marketing and how it relates to land investors.
There are many people who understand text marketing and there are many people who understand land investing, but there are not many people who understand how to make both text marketing and land investing work together.
How to make text marketing work
Not Running an Effective Text Campaign Now About sending text messages. is also about
- using the right words in the opening message
- Knowing which number to text
- manage answers as they come
- Knowing when and how often to follow up with non-responders
- Knowing when to call a prospect and what to say
- Knowing When and How to Send a Written Proposal
- How To Keep Track Of Each Lead With An Effective CRM System
- How to Find an Acquisition VA Who Can Handle the Workload for You
Similar to an effective direct mail campaign, there are many things that need to be done properly for a text campaign to work. It is not a mind job. You can be a smart person and a successful marketer with other mediums and Still do text marketing wrong.
Having someone explain each step is a huge advantage that can make all the difference with this marketing medium.
let’s get started!
As we go through this process, we’re making some assumptions that you understand how to pull a list and get skip-traces.
If you don’t know about any of these yet, be sure to review the first two videos below where I’ll explain how these first two steps work.
how to get list from datatree
Like a direct mail campaign, the first step in this process is pulling a list, There are several different data services you can use for this (DataTree, PropStream, and BatchLeads are a few examples).
Historically, DataTree has been my favorite for this first step, so I’ll show you how it works in the video below.
Get the Datatree Discount!
How to skip a list with direct skip
Once you have your list, you need to find all the phone numbers for each property owner (without phone numbers, you can’t send a text message). This video will show how it’s done direct skip,
Get started with Direct Skip!
Once you’ve got your list skip-traced, it’s time to jump into your texting platform of choice.
Part 1: Getting Started with Launch Control
calan uses launch control As her texting platform for many reasons, which she explains in this first video.
Some of the resources mentioned above are REI Customization (Colon’s Company), launch control (texting platform), direct skip (skip tracing service), and data tree (data service).
Part 2: Campaigns, Message Templates and Drip Automation
In this next video, Callen will show us how to set up a new text campaign within Launch Control, use different message templates, and create a drip automation to send text messages on autopilot.
Some of the resources mentioned above are launch control (texting platform) and REI Customization (Calen’s company).
want to see more?
There is much more to learn about how this process works. Fortunately, there is much more instruction available from Callan.
If you want the full introductory short-course, which includes a 6-part video series and access to 2.5+ hours of instruction, you can get it here Text Marketing 101 for Land Investors,
I wanted to partner with Callen on this course because she is the best person I know who can give a thorough explanation of how to get started with this marketing medium. By the time you watch these videos, you’ll be armed with the knowledge to start sending your first text campaigns and land deals.
What does the mini course come with?
We cover a lot of content in these videos. In the long list of bullet points below, I’ll include all the timestamps in each video, so you can see all the topics we touch on.
- Part 1: Getting Started with Launch Control
- Introduction to Callan Faulkner
- Why use Launch Control?
- Getting Started With Launch Control
- select local area code
- Navigating Through Launch Controls
- make sense
- Part 2: Campaigns, Message Templates and Drip Automation
- Import a list and create a campaign
- organize your campaign
- message templates
- Qualified seller before coming on the phone
- How long before follow-up?
- delivery data
- starter message templates
- drip automation
- using text spinners
- What triggers drip automation?
- How many texts to send per day?
- text-to-deal ratio
- Understanding the Daily Text Cap
- Part 3: Best Practices, Response Rates, Avoiding Litigants
- avoid negative keywords
- best practices with launch control
- sending less than 300 texts per day
- rotate message template
- adding spinners
- how to be conversational
- How to Be Concise and Respond Quickly
- How many responses should be ‘good’?
- Can you survive on texting alone?
- Using a mix of broad and niche lists
- Best time to send messages on weekdays
- When to send purchase contract
- How to start every new text conversation
- when to text on the weekend
- Avoiding Litigator Number
- What is Blacklist Alliance?
- An Introduction to Intelius
- Part 4: Sending Batch Texts, Managing Replies, and Drip Sequences
- Exploration of live environments in launch control
- assigning lead value
- send batch text
- choose batch size
- Importance of using name
- Filtering and answering answers
- When people text back, what next?
- How important is response time?
- Is texting fun?
- How do people end up on Drip Sequence?
- How many texts to send before switching to mail?
- Getting Leads to an External CRM with Zapier
- What information to include in Zapier integration?
- How many “hot leads” and closed deals can be expected
- When and how to send your purchase agreement
- Importance of Salesmanship over the Phone
- Part 5: Finding, Hiring, Training, and Tracking the Right Virtual Assistant(s)
- Hiring and Training a Sales-Oriented VA
- Where to find your VA for each role
- Different skills for different regional areas
- How to get reimbursed for your VA
- How many VA do you need?
- How can a VA prove their competence?
- KPIs and Metrics to Track for VAs
- How to talk to sellers on phone
- More KPIs and metrics to track
- How long does it take to train a VA?
- Part 6: Using a Competent CRM and Following and Effective Marketing Sequence
- CRM Requirements: What Do You Need?
- crm options
- crm cost
- What should CRM be able to do?
- How to get leads from Launch Control to Freshsales
- Which marketing sequence does Colon use?
Again, if you want to check out the mini-course, check out Text Marketing 101 for Land Investors,
if you want to be a full expert And learn all the “ninja” tricks and best practices that will give you the best chance for success in this marketing medium, you’ll want to book a call with Callen REI Customization,
Do You Need This Course To Succeed In Text Marketing?
I definitely needed it, but I can only speak for myself.
Maybe you’re smarter than I am, and maybe you have the time and patience to figure it out yourself.
but if you want a Big The Shortcut That Will Get the Wheels Turning in Hours (Instead of Months) is a wonderful resource that will help you get there faster.
When you consider how many more deals this will enable you to find and how much time and money it can save you (direct mail is expensive, after all…much more expensive than sending a text), it Have a slam-dunk value proposition.
