optionThe Scottsdale-based appraisal, appraisal, advisory and property services provider has expanded its direct-to-consumer business model nationwide, the company announced Wednesday.
Thank you for reading this post, don't forget to subscribe!The expansion aims to provide real estate, legal and tax professionals as well as homeowners and buyers the option to order appraisals directly through Opteon’s services, according to a company statement.
“Through this expansion, we are reinforcing our commitment to our realtor and tax partners in a larger capacity across the country,” Lee Trice, Optian’s US managing director, said in the statement. “Real estate is often the greatest asset and source of wealth for the average American and Optian will be the trusted advisor to consumers nationwide.”
The extension model includes a full-time customer service team to assist customers in the appraisal process, in addition to a network of over 200 employee appraisers and over 16,000 panel appraisers.
“Our upcoming technology rollout will enable appraisers to report directly from the field,” Trice said. “Two-day turn times are just around the corner for our customers.”
Opteon, founded in 2005, operated in Australia and New Zealand before expanding to the US in 2019. The company equips appraisers with a combination of technology, process and data management, blending AI and human expertise.
“The real estate industry faces different issues: old processes like constant phone calls, physical equipment and long turn times, versus new technological solutions to replace the human element,” said Nick Conteduca, Optian’s senior vice president of technology innovation. he said In May 2022.
The company’s appraisal ordering platform and proprietary software provide a performance-based appraiser selection and AI review tool, covering more than 200 QC points.
Its software automates data import, freeing “evaluators to focus on tasks requiring human critical thinking”. The technology is available on a smartphone or tablet, allowing appraisers to send reports from anywhere.
Last December, the company promoted Lee Trice to Managing Director. Option USA. Opteon USA has grown more than 80% over the past 18 months and invested in its leadership team and piloting technology to produce two-day turn times, according to a December 2022 statement from the company Can go
Opteon to acquire valuation firm in 2021 William Fall GroupTogether valuation partners And Summit Evaluation Solutions,
