Are you ready to roll up your sleeves and get to work? We hear that one of the main goals for you this year is to increase your market share, but fair warning, it’s not going to happen without some serious intent and strategy. This year at the HousingWire Annual, John Lyons, Executive Vice President of Marketing class assessment, is joining our speaker line-up. That will give you an inside glimpse into how he remains agile with his marketing efforts. See Lyons’ CMO Playbook, October 10, in the HousingWire Annual.
Thank you for reading this post, don't forget to subscribe!Directly from an executive with nearly two decades of experience, The Marketing Guru will get the low-down on the tough decisions and strategic actions that go into marketing strategies in the housing industry. Register for the HousingWire Annual today! Watch Lyons and his fellow marketing executives take the stage during the Marketing Leaders Success Summit.
“I am excited to be speaking at the HW Annual as it provides a unique, attentive platform to connect with industry leaders and share insights on the latest marketing trends in the housing industry. It is an opportunity to learn from other marketing professionals and apply those ideas. It’s an opportunity to make exchanges that can drive innovation and growth. Plus, it’s always great to meet old friends, meet new ones, and enjoy all the fun activities hosted by HW,” said Lyons.
Lyons most recently took on his role at Class Valuation after serving as Vice President of Marketing clean capital. Class Valuations is one of the largest Appraisal Management Companies (AMCs) in the country, with an objective to accelerate valuations with integrity. Leading marketing efforts at class valuation, Lyons is driving high-value campaigns, building a top-performing team and driving innovation. He’ll break down all of these priorities on stage at the HW Annual’s Marketing Leaders Success Summit.
So far in 2023, Lyons says he has learned the importance of being adaptable and flexible in marketing strategy. “It has become paramount to understand the changing needs and preferences of lenders and align our offerings accordingly,” he added.
Looking ahead, Lyons believes digital transformation and technology integration will be key themes for the housing industry in 2024.
HW is the annual HousingWire’s capstone mortgage event, which connects leading professionals in the housing economy who want to grow, innovate and win market share. This is where strategies are made, deals are struck and lifelong relationships are forged. Remember, HW+ members get exclusive perks like 50% off your admission to HW Annual, so go here to become a member. Join us in Austin, Texas October 10-12 for community, content and commerce.
