Just because you are continuing to market yourself doesn’t mean you should be wasteful or wasteful with your marketing dollars. You should be more careful than usual to make sure that every dollar is spent efficiently.
Thank you for reading this post, don't forget to subscribe!This means focusing on improving customer relationships. Timely responses to questions and market concerns, a weekly newsletter, and even thank you messages go a long way in making your buyers and sellers feel appreciated.
Additionally, you need to be consistent with your branding. People will be more attracted to you when they know what to expect and what sets you apart from others in your field.
Lastly, be smart about research and analysis. See what works so you can keep at it and take note of what doesn’t so you can change strategy.
Here Are 3 Marketing Tips To Consider
1. Market to existing customers
Having a loyal customer base is a true asset during a recession. It’s cheaper, simpler and certainly more effective to market your services to your existing customers rather than focusing your efforts on winning new ones – and when we say cheaper, we mean about 5-25 times. ‘s discrepancy.
Let your existing clients know you appreciate them by keeping in touch via complimentary emails, providing useful information about the real estate market, and so on. After all, they are the ones who make repeat purchases, retain your services, and best of all, recommend you to their friends and family.
2. Rely on consistent branding
There is no doubt that more efforts are needed during the recession. In the case of marketing, however, you may actually need less effort, as there is less “marketing noise” to push your marketing message.
Stay consistent with your branding and stay connected with your audience. This requires developing a monthly plan of marketing strategies, which can include any combination of blog posts, emails, social media posts, newsletters, and advertisements.
3. Empower and Encourage Your Audience
Your real estate marketing plan should always be up to date, but even more so as market and economic conditions change.
An important step here is to ensure that your brand is sending a positive message – one that suits the sensitive mood of your customers and prospects and avoids any resentment. Your message should encourage and empower your audience, which will help create a stronger emotional bond.
In fact, an analysis of nearly 880 case studies published by the World Advertising Research Center found that advertising campaigns that focused on emotional engagement turned out to be more profitable than campaigns that used incentives such as special offers or discounted prices during tough times. – Used to give priority to donation related messages. ,
Next week we’ll show you examples of companies that thrived during a recession.
