LendingPad integrates with mortgage marketing provider Aduvo

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Cloud-Based Loan Origination System Lendingpad is integrated with aduwo, which provides mortgage marketing automation solutions.

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“While planning the launch of Aduvo, our team knew that partnering with LendingPad would be a strategic move for our company,” Aduvo founder Josh Bopp said in a prepared statement.

Users can choose to sign up with Aduvo, and in turn, use its solutions to automate manual communications, such as loan status alert emails or text messages, marketing messages, and lead nurturing among others .

“Partnering with Aduvo is one more step closer to our goal of helping every Lendingpad user grow their business and stay competitive in the lending space,” said Dan Smith, LendingPad’s Vice President of Sales and Strategy.

The integration includes pushing LendingPad loan data in real-time to the Eduvo rules engine, from which Eduvo uses the data to provide automated texts and emails to the user.

“We are excited and grateful for the opportunity to offer Lendingpad users a turnkey mortgage marketing automation solution that works seamlessly with Lendingpad LOS,” said Bopp.

The Eduvo platform also offers a flexible pricing structure, unlimited texting and email, pre-built templates, content for realtors and borrowers, and automated lead and post-close drip campaigns.

“We want Aduvo to be affordable for businesses of all sizes. Quite simply, originators who send emails and texts pay, and all other users, such as processors and other admin staff, can access Eduvo for free,” Bopp said.

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