Virtual home tours allow you to expand your reach to more potential buyers than ever before. Take advantage of one of the top real estate trends with these tips for creating professional-quality virtual property tours.
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No matter how incredible a property is, it doesn’t matter if you can’t film it because your equipment isn’t working. Whether you’re using a smartphone or a digital camera, double-check battery power, flash, and other relevant factors. If you don’t have a professional camera or a new smartphone, it’s probably best to hire a professional photographer.
2. Set the scene.
Don’t make the mistake of assuming that a camera lens will be more forgiving than the human eye. If you can see it, so will the camera. Walk through the house, turning 360° in each area to be featured. Remove anything that is out of place or distracts from the overall picture you want to present.
3. Consider the lighting.
Noontime provides the most amount of natural light, but your video may appear blurry. Sunset lighting is warmer and more flattering for images. When shooting indoors, make sure to turn on all the lights if your camera doesn’t have a built-in flash.
4. Stay away from shots.
Make sure you and other people on hand are out of sight during filming. Pay special attention to mirrors that may inadvertently cause reflections or shadows that would be distracting.
5. Attitude is everything.
For outdoor shots, start from a distance to give a broad view of the property. This would be far more compelling than the close-up of the door and porch. Once you’re inside the house, position the camera in the middle of the room so everything is on display.
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