Technological advances are making it easier for real estate agents to reach a wider audience of buyers and sellers. Facebook Live offers an effective way to market your real estate business online and let buyers and sellers know what you have to offer. Keep the following real estate business tips in mind for using Facebook Live to market your business.
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Many people avoid using this feature because of feeling self-conscious about their appearance or voice. However, Facebook Live only shows how you normally sound and how you normally look when interacting with customers. You’re not even performing in person in front of a live audience. With Facebook Live, you’ll be performing in front of your tablet or phone.
be prepared
Update all your Facebook applications before using Facebook Live. This helps to ensure that you will have a great experience while using the app with less risk of any errors.
practice before going live
You don’t have to dive straight into using Facebook Live. Instead, practice before you do, and you’ll be able to hone in on what you want to say and how you say it. You’ll feel more confident going live if you’ve practiced ahead of time.
Choose a relevant topic
What do you think your audience wants to know about? You can provide tips to sellers on how to build a home or advise buyers to narrow down their options when searching for a home. You can also use this social media tool to highlight the most interesting features of a property or showcase what different communities in the area have to offer.
For more real estate business tips to help you grow your business, visit Properties Online. We also have digital tools available for marketing your real estate business including agent websites and single property websites.
