Although there is no “typical” home sale, there are many similarities in the process. As you know, most homes for sale are advertised in the MLS and have a sign out on the door and a lockbox.
Thank you for reading this post, don't forget to subscribe!How many agents do you know who are either hesitant to spend the money needed to forcefully market their listing or lack the information? These agents consider the three functions mentioned earlier to be a good marketing program and leave it at that.
However, we know that when it comes to the important investment that is your clients home, you are inclined to disagree.
Since you are not like those other agents, you have to talk about it. Not all real estate teams are created equal; You will want to convey this to your marketing real estate team.
“No, It Doesn’t Take a Village” to Sell a House [“Our Town]But it takes a team to sell it for most of the money the market is providing.”
Comparisons you may want to consider include:
- Services you provide that other area agents do not, such as various programs popular among real estate consumers.
These include “worry-free listings,” in which a customer can cancel your listing at any time, no questions asked. a free pre-market home inspection, free move-out house cleaning, free anything really, and a discounted commission (sorry, but this Is wildly popular).
- Brag about team members and their role in your real estate business and community. For example, if you have an on-staff transaction coordinator, write about his or her duties and how this person will be their point person during transactions. “to call someone with a question or concern.”
- Your Marketing Plan. Explain how it works and prove why.
The proof is in your sales figures:
- If you have a good sales record, tout it. For example, compare the number of homes your team sold last year to the “average real estate” agent or team.
- Do your team listings sell faster on average than homes listed by single agents or other teams? Communicate this with your marketing materials and website.
- Is your listing selling for more than your listings from other teams? We recently spoke with an agent in Spokane, Washington, who said they checked their stats for this, and their listings sell for only 1.6% more. While that may not sound like much, break it down into a statistic.
“But [Name of Market]The average home-sale price for the seller is approximately $6,500 more than would be brought in by another team.
These are just random thoughts when you first think about building a team. You’ll find lots of good information online, including Linsell’s article at theclose.com and Matt McGee’s piece at homelight.com.
Finally, Ben Kinney’s “Leverage – TEAM UP! How to Build a Team” YouTube video.
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