Recession used to be very easy to spot. Until recently, however, the definition of the term “recession” seemed puzzling to even the most experienced and well-known economists.
Thank you for reading this post, don't forget to subscribe!Is it any wonder that the general public, and real estate consumers in particular, are confused about the economy now?
Whether or not your real estate practice is feeling the financial crunch that many other small businesses are experiencing, it could very well be in the future.
Should You Stop Marketing During a Recession?
Your competition may be tempted to do the same. Which is the biggest reason why you should never stop marketing at all.
Over the next few weeks, we’ll be bringing you several tried and true real estate business marketing methods that, although some are time consuming, will be easy on your budget.
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Consider Amplifying Your Content Marketing
Content marketing, by definition, is not meant to promote your brand (although it often is) but to attract and spark interest in your real estate services.
Right now, consumers (whether ready to buy or sell or ready to wait) want to be kept informed about the economy and the housing market and advice on how to solve the challenges of buying or selling in this market. Receive.
Blogging is one of the best and least expensive ways to accomplish this. Before you put your fingers to the keyboard, let’s take a look at some of the benefits of blogging:
- Have a blog on your website? If you add content to it consistently, you can get 97% more inbound links than an agent who does not have an active blog. “Inbound links boost website authority, which is a major page-ranking factor.” (fundera.com)
- Marketing advisory firm DemandMetric found that “… companies with blogs generate 67% more monthly leads than companies without blogs.”
- Their research also shows that you will spend 62% less on content marketing than other forms of marketing.
Structure your blog posts for easy reading
Most of us have come across a blog post that strikes us like a wall of words. And many people will leave it for that very reason.
Blog content should be easy to read, so break up long paragraphs and create extra interest by inserting bullet points, numbered lists, and lots of white space.
The folks at SEMRush find that a bulleted list every 500 words generates 70% more traffic on average than posts that don’t have these breaks.
Then, resolve to add some spice to each post
Plan on adding images to each post. Types of attractive images include:
- stock photos
- Screenshots that help explain the content
- article information
- chart
According to the SEMrush State of Content Marketing 2020 Global Report, images in your blog posts are important for getting more traffic.
Blogging consistently during an economic downturn shows your website visitors that you are still engaged in the industry despite the downturn. It shows that you understand their concerns and are willing to help them.
Homes & Life magazine is the ultimate “coffee table lingerer”! ,And it costs less than sending greeting cards! , Click here
2. Your Free 12-Month Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-month guide that strategically defines what to market and when to do it. The four major market segments include niche market, geographic cultivation, sphere of influence, and past customers. , Click here
3. BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to be more visible, more engaging and more often remembered. BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin building a strong sphere of influence that will provide you with a lifetime of repeat business and referrals. , Click here
4. Free Interactive Real Estate Business Plan
The free interactive real estate business plan allows you to enter your business goals for this year and how many prospects, listings, closings, and so on are needed to reach your goals. , Click here
5. Become a Listing Legend Free eBook
Ready to take a giant leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and rise to the top in real estate…you’ll find them in this free book. , Click here
