If ever there was a time that your real estate clients needed your experience and expertise, it is now.
Thank you for reading this post, don't forget to subscribe!At this point, to say that the real estate market is confusing the daylights out of it would be an understatement.
Right now, consumers think it’s a good time to sell a home (though very few are doing so) and a bad time to buy one. (Fannie Mae Home Purchase Sentiment Index, June 7, 2023)
Housing analysts are now describing the market as “resilient”. Keep that word in mind because it can become your mantra when discussing all things real estate.
Now is the time for all good agents to put themselves in their client’s place. and listen. Nourish more. Help them, give them advice and go to war for them.
there’s a lot to learn
As you know from working with clients, buying a home comes with confusion, fear and excitement. It’s an odd combination, but there you have it.
Think back to the time you bought your first home. If you weren’t an agent, you probably know how home buyers feel.
Keep that memory alive so you can better connect with your first-time buyers or any customers feeling anxious about the process.
If you haven’t consulted with the buyer, now would be a good time to start. These get-togethers not only advise your homebuyers but also help you. An informed customer is the best kind.
Explain the buying process step-by-step and what they can expect from you. Avoid jargon if possible and use simple language to make sure they understand.
Ask questions and then listen to the answers.
Stay in Touch
Responding to your buyers’ calls, texts and emails as quickly as possible will help ease some of their stress and provide memorable customer service.
Even if there is no news about the transaction, reach out to them and let them know that you are still working hard on your part.
In fact, everything you do with your buying customers from start to finish should be another step towards building the foundation for a long-term relationship.
PLUS: When you have the time…below are some marketing tools to aid your success.
1. Take Your Real Estate Business One Step Up With Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-colour content and a sharp, professional aesthetic. It features compelling, direct response-driven articles and engaging lifestyle content written by real estate industry experts. Send Homes & Life magazine in minutes – no minimum balance required. Or we will send it to you. Homes and Life Magazine is the ultimate “coffee table lingerer”! ,And it costs less than sending greeting cards! , Click here
2. Your Free 6 Month Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-month guide that strategically defines what marketing to do and when. The four major market segments include niche markets, geographic cultivation, sphere of influence, and past customers. , Click here
3. Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the rest of the year and learn how many prospecting, listings, closings, and more are needed to reach your goals. , Click here
4. Become a Listing Legend Free eBook
Are you ready to take the big leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate the market and come out on top in real estate…you’ll find them in this free book. , Click here