It’s been many years, but I still get my landlord – a real estate agent – calling me and asking if I know anyone who wants to buy or sell a house. At that time, I didn’t.
Thank you for reading this post, don't forget to subscribe!More than that, I really wanted to help her and felt bad that I couldn’t. I really liked the guy, and, believe me, the next day, I kept my ears open for real estate chatter.
The first step, then, toward getting new referrals is to be a good person that people want to help. Phase II? Ask for referrals.
Ask everyone Your sphere of influence then adds to their sphere, and each person you contact exponentially increases your potential referral base.
But that just covers the basics. There is much more that agents can do to get more referrals.
The Bedrock: Relationship Marketing
According to author Mari Smith, relationship marketing emphasizes customer satisfaction and retention, with a focus on building profitable long-term relationships.
It differs from other forms of marketing by focusing more on the customer relationship. Its key principle is client retention.
The good news for the real estate agent is that relationship marketing is less expensive in the long run than other forms of marketing.
According to Taylor Landis at OutboundEngine.com, “acquiring a new customer can be up to five times more expensive than retaining an existing one.”
Get more referrals chain shown above. to see more, Click here.
Who’s in your database?
If your database is only filled with former customers, you are missing out on a huge chunk of business.
You should have every single person you know in your CRM – from your hairdresser to your Aunt Martha. If they are breathing, they must be inside.
Here’s why it’s important: The relationship marketing approach also focuses on optimizing your marketing efforts.
Marketing expert Seth Godin, in his book “Purple Cow: Transform Your Business by Being Remarkable,” agrees and stresses that you must “differentiate your customers … find the group that will influence other customers.” most likely to do,” suggests Godin.
It starts by asking the right question: “Who do you know who is looking to buy or sell a home?”
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