If you are unfamiliar with Land Trust Affiliate Marketing you are not alone. However, it is quickly becoming a popular real estate marketing strategy – and can be a highly effective one at that!
land trust affiliate marketing There is a technique that involves using land trusts to market real estate properties. This post will dissect exactly what it means, how it works, and its advantages and disadvantages.
Are you ready to discover one of the latest marketing trends in real estate?
What are land trusts and how do they work?
Land trusts are living trusts that are specifically for real estate. They are legal entities that assume control or ownership of a particular portion of property at the request of the owner of the property. They make it so that the property can be managed while the owner is alive. Land trusts are also revocable trusts, so you can change or terminate them during your lifetime.
In addition to property, land trusts can also hold property related to mortgages, notes, and other property. The terms of a land trust can be tailored to your needs, and while land trusts are primarily used for developmental properties and land preservation, you can use a land trust for any type of land.
Like other trusts, land trusts have three major players:
- donor: The creator of the trust and the one who makes its terms. They are also the owners who transfer the property.
- trustee: Manager of the trust who manages it (e.g., maintenance of property, payment of taxes, collection of monthly rent payments, etc.).
- beneficiary: Beneficiary from land trust.
Main types of land trusts
Land trusts are as diverse as the people who create them. However, most land trusts fall into one of four categories:
- agricultural land trust: These land trusts promote sustainable agriculture and protect agricultural land.
- community land trust: The purpose of these trusts is to improve the community or to create affordable housing.
- conservation land trust: These trusts protect the inhabitants and natural resources of the land.
- Historic Preservation Land Trust: These trusts preserve historical buildings, landmarks and similar sites.
Now that we’ve covered the basics, let’s dive into Land Trust Affiliate Marketing.
What is Land Trust Affiliate Marketing
Land Trust Affiliate Marketing connects land owners with buyers, with the connector earning a commission either for the lead or for a successful real estate transaction. In that respect, it is very similar to real estate wholesaling.
Affiliate marketing is a popular way to make money online because it benefits all parties involved. The landlord is able to find someone to buy their property, the buyer finds a property to buy, and the affiliate marketer makes money building connections.
Affiliate marketing programs fall into one of two categories:
- pay per lead: You earn a commission based on each lead you generate
- per-per-sale: You get commission based on each sale you generate
Advantages and Disadvantages of Land Trust Affiliate Marketing
Real estate affiliate programs often come with advantages and disadvantages, and land trust affiliate marketing is no exception.
Benefits of Land Trust Affiliate Marketing
- profit potentialLand Trust Affiliate Marketers earn salaries of around $78,000 per year, according to Glassdoor, but you can earn significantly less depending on your location, experience and connections. Most land trust commissions from successful transactions are four to five figures. Pay-per-lead commissions are often lower, but you’ll make more out of them.
- build rapport: You can foster long-term relationships with like-minded individuals and organizations and build lists of potential sellers and buyers.
- gain experience: You’ll learn on the job and gain unique insight into how property owners and investors operate, which can help you become a better affiliate marketer.
- FLEXIBILITY: You can work from home and on your own terms and specialize in what interests you the most.
- make a difference: You can make money as a Land Trust Affiliate Marketer, promote land conservation, and make the world a better place.
Drawbacks of Land Trust Affiliate Marketing:
- lack of steady income: You earn money only when you provide quality leads or when you connect a landlord and a buyer, resulting in a successful real estate transaction. You don’t get paid a regular salary as a Land Trust Affiliate Marketer. You can earn high commission one month and no commission the next month.
- must make a connectionYou need to build and develop relationships with potential customers, which doesn’t happen overnight. It may take you a long time to complete your first or second transaction, and some leads may take years to pay off.
- experience requiredAlthough it sounds like a Catch-22, you need experience to get quality clients. To be successful, you will need a lot of patience.
- FLEXIBILITYFreedom to do things on your own terms may come with a price. You are in charge of managing your time well and wearing the many hats that come with business ownership. Without discipline and structure you will have a hard time making it as a Land Trust Affiliate Marketer.
- Competition: You will not be the only Land Trust Affiliate Marketer. You need to find a way to stand out from the rest.
What are the requirements to become a Land Trust Affiliate Marketer?
Anyone can become a land trust affiliate marketer, but the business model isn’t for everyone.
First, you need to educate yourself by researching land trusts and how land trust affiliate marketing works. We recommend participating in the Land Trust Affiliate Marketing Program to get started.
Next, you should create a website or a landing page. Having a website proves to potential customers that you are legitimate. Your website should highlight who you are, what you do and why. This should include a portfolio or case study (if you have done any) from previous transactions and testimonials from previous clients (if you have any).
building relationships
Beyond the basics of learning how to do it, building relationships should be a cornerstone of your business.
Start by writing down a list of potential connections you already have. Be sure to include anyone in real estate on this list. While your real estate agent may not be an expert in land trust ownership, he or she may know people who do.
Next, search for landowners, organizations and potential buyers whose values align with yours. For example, if you are passionate about helping your community, look for community organizers and non-profit organizations focused around affordable housing. A simple Google search can provide you with many possible leads.
Once you have a list of potential leads, introduce yourself and explain why and how you want to help. Briefly include any experiences you have, such as a successful transaction, a shared connection, or a link to your portfolio. here is the keyword Short, You don’t want to be verbose, especially if you’re sending a cold email or have just started this relationship. Don’t be discouraged if you don’t get a response at first. Instead, try different approaches and always look for potential leads.
Other Tips for Getting Started
Here are some more ways to help you launch your career as a Land Trust Affiliate Marketer:
Join an Affiliate Marketing Network
There is no shortage of benefits to joining one of these networks. You’ll gain access to a large pool of potential customers and meet and learn from other experienced affiliate marketers. You will also be able to learn about market trends and get access to exclusive deals and promotions.
market on social media
Social media platforms such as Facebook, LinkedIn and Instagram provide great opportunities to meet and connect with landlords and customers. Create a coherent social media marketing plan targeting the people and businesses you want to reach. You can make changes as you go.
use a bigger pocket
With over 2,000,000 users, there is no shortage of potential leads to inspire you to get started on your path to becoming a land trust marketing affiliate! Comb through the BiggerPockets forums, where you’ll have access to countless real estate professionals who can help you get started. We also recommend checking out our Meetups, where there’s always something happening, either virtually or in your area.
join the community
Our massive community of over 2+ million members makes BiggerPockets the largest online community of real estate investors ever. Learn about investment strategies, analyze assets and connect with a community that will help you achieve your goals. join Free. What are you waiting for?
Note by BigPockets: These are the views expressed by the author and do not necessarily represent the views of BigPockets.
