What does marketing look like in 2023 and beyond? It’s a question we’ve started asking our marketing leaders every year because the changing landscape requires top leaders to be agile in their strategies. In this year, with the top social media platforms constantly rolling out updates, ChatGPT seems to be open on everyone’s desktop and many of us are staring at a lead pipeline that needs filling. One theme in all of this we’ve heard from our marketing leaders is the power of data. Data to inform your decisions, data to gain market share and data to improve your profits.
In four dedicated sessions, our marketing leaders will focus on this topic and more. Whether you’re in marketing, a mortgage executive with a lender, or a real estate leader, we’ve designed it so that all attendees can learn from the path these creative and innovative executives walk and hone your market strategy. Let’s give 2024.
This portion of our agenda aims to shine a light on marketing leaders pushing the boundaries in the housing industry and their partners who do not work directly in the marketing sector. Register for The HW Annual today to get a seat at the table and new insights on marketing efforts at top companies.
“I’m really excited about this year’s Marketing Leaders Sessions. The CMO PlayBook speakers are forces in the industry with interesting backgrounds and paths to their current roles,” said Jennifer Lawes, senior vice president of sales at HW Media.
“We hosted more than 100 marketers at the HW Annual 2022, and I expect even more to turn up this year by being part of the general agenda,” Lawes said.
During the Marketing Leaders session, attendees can find inspirational speakers on stage. This year’s speakers include Andrew Haberman and Tim Wagner, co-founders beefyMelissa Wright, Chief Sales and Marketing Officer american pacific mortgage and Alec Hanson, Chief Marketing Officer Loandepo.
The CMO Playbook sessions are particularly interesting. These fast-paced, fifteen-minute sessions with C-suite executives in marketing will give attendees a inside look into the life of a marketing executive in the housing industry. This year’s Marketing Leaders session also includes a panel on using data to inform your marketing strategy. Back up the numbers your organization’s most creative department needs to be successful.
Here’s a list of some of the marketing leaders you can expect to see on stage at the HW Annual.
- Arjun Dhingra, Sales & Business Development, all western mortgage
- Steven Cooley, Founder & CEO Art Vs. Mathematic And mortgage advisor tools
- Liz Lilley, Vice President of Marketing & Communications, fluid
- Samantha McKendrick, Head of Marketing, Polly
- John Lyons, Executive Vice President of Marketing, class assessment
- Weiling Zhang, Chief Marketing Officer, CoreLogic
- Emory Wooden, Chief Marketing Officer, brand anywhere
- Debbie McGriff, Senior Director, Head of Marketing and Communications, Freddie Mac Single-Family
- Mark Davison, Co-Founder, 1000Watts.
HW is the annual HousingWire capstone mortgage event, which connects the housing economy’s leading professionals seeking growth, innovation and winning market share. This is where strategies are made, deals are made and lifelong relationships are forged. Remember, HW+ members get exclusive perks like 50% off your admission to HW Annual, so go here to become a member. Haven’t found the discount code yet? contact us at [email protected] Join us in Austin, Texas October 10-12 for community, content and commerce.
