When it comes to sending thank you notes to real estate clients, there are two schools of thought: Some agents never send them with the idea that clients should be thanked. Them, but smart agent Always Send thank you notes to buyers and sellers. Why? They understand that building a personal connection after closing a deal is key to establishing lasting customer relationships.
Thank you for reading this post, don't forget to subscribe!Since we’re firmly in the pro thank-you note camp, we decided to work with some top-producing Douglas Elliman agents to give us a handful of real estate thank-you note templates that they use to communicate with their clients. Persist to join. You can download them all in one convenient PDF right here:
After the thank you notes, we’ll share tips for writing your own notes and answers to some frequently asked questions about this exercise.
1. After closing the thank you note
Zoe Kasiske and Marnie Maslon, from Douglas Elliman, Los Angeles
Greetings! [client’s first name],
We want you to know how much we appreciate your trust in allowing us to guide you through the often up-and-down process of finding, buying, and closing escrow on your new home. We know this was a longer journey than anticipated, and we are so grateful for your continued faith in our ability to get you to the finish line.
Although the transaction is behind you, we prefer not to be out of sight and out of mind. So please keep our number and email at your fingertips for seller referrals (eg, do you need a painter), questions about the real estate market, or just to say hello.
Finally, if you have a minute, please fill out this form so we can celebrate all the exciting milestones in the years to come!
Thank you very much,
[your name, phone number and email address]
2. Thank You Note to the Homeowner from the Listing Agent
From Close Contributor Beverly Ruffner, Real Estate Coach
Mr. Mrs. [client’s last name]
[client’s address]
Congratulations on the sale of your home! It was an absolute pleasure working with you. Your business is greatly appreciated, and I am so honored that you trusted me with the sale of your home. I would like to offer you my continued service, so please do not hesitate to call if there is anything I can do for you.
And remember, your recommendations are the biggest compliment you can extend. I greatly value all clients who refer friends and family to me and do my best to ensure they experience only excellence!
Thank you,
[your information]
[your signature]
related article
9 Tips to Help You Earn More Reviews and Build Referrals and Repeat Customers
If you’re serious about sending thank you notes with impact, try amping up your efforts with a personalized, handwritten card. Addressable uses proprietary technology to write your message with a ballpoint pen. When your potential customers receive your card, it will look like you took the time to sit down and write a note. Visit Addressable for more.
3. Handwritten Note to Go With Your Closing Gift
Tika Van Den Hurk in Fort Lauderdale, from Douglas Elliman
Dear [client’s first name],
Congratulations on the purchase of your new home. I am honored to have the opportunity to represent you in this transition. Wishing you and your family many years of joy, good health, peace and prosperity in your new home.
Sincerely,
[your name]
related article
32 Best Real Estate Closing Gifts
4. After closing note from buyer’s agent to buyer
Dear [client’s first name],
I just wanted to drop you a quick note to let you know how thrilled I am that we found a home for you and [spouse’s name, kid’s name or pet’s name], I hope you will be happy in it for many years to come. Seeing the big smile on your face after closing is the best part of my job! It really makes it all worthwhile.
I also want to let you know that from now on I am available to you as your real estate insider. If you have any questions about the markets, even if they seem silly, call or text anytime.
Congrats!
[your information]
[your signature]
5. Thank You Note from the Buyer’s Agent After a Difficult Closing
Greetings! [client’s first name],
I just wanted to thank you for choosing me out of all the agents [your farm area], It was really a pleasure helping you navigate this deal [something that made the deal difficult],
Once you’ve settled in, we should have lunch sometime.
Congratulations and best wishes for your new home.
[your information]
[your signature]
6. Thank you note after receiving the closing gift from a buyer
[Client’s first name],
many thanks for [gift they gave you], Working with kind, thoughtful people like you reminds me why I got into real estate in the first place.
If you or anyone you know ever needs real estate advice or just wants to talk about the market (trust me- I can cover their ears!), text or call anytime.
[your information]
[your signature]
7. Thank You Notes After Finding an Amazing Deal to a Buyer
Greetings! [client’s first name],
I just want to congratulate you on scoring such a great deal in this market! I’d love to take all the credit here, but the truth is that sometimes the real estate gods smile down on you. i know you and [spouse’s name, kid’s name or pet’s name] Will spend many happy years there.
Call or text anytime if you ever need real estate advice or just want to chat about the market.
Congrats!
[your information]
[your signature]
8. Thank you note to the homeowner if the list is not received
[Homeowner’s address]
Dear Mr / Mrs. [last name],
I want to thank you for visiting with me last week and wish you the best of luck on the sale of your home. If you ever need unbiased market advice in the future, please don’t hesitate to text or call. My door is always open.
Thank you,
[your information]
[your signature]
9. Thank You Note After a Former Client Referrals You
Greetings! [former client’s first name],
It’s hard to express how grateful I am for what you’ve given [name of referral lead they sent you] my number. we had a long call yesterday and [s/he] excited to start [hunting for a home/putting their home on the market],
next time you’re in [neighborhood where your office is]let’s have lunch [nice restaurant], On me, of course!
thanks again,
[your information]
[your signature]
Thank You Note Strategy and Writing Tips from Top Producing Agents
Of course, how you send thank-you notes to your clients is almost as important as what you write in them. That’s why we reached out to some top-producing Douglas Elliman agents in Miami, Beverly Hills, and Manhattan to see how they tackle writing and sending their notes.
“We leave them in the house with tokens of appreciation. So, when the customer walks in, they are greeted with an unexpected surprise. The tone should be personal, but always professional. Never use ‘friend language’, even if they are your friends.
“Agents must choose the tone that accompanies the client through the process. I personally keep a very light and airy note with an important detail from our transactions and incorporate some humor.
“I always send a congratulatory email right away, but two weeks later I send a handwritten thank you note with the closing gift.”
“I make jam at home every year and send it to my customers. I usually accompany the jar with a handwritten note that says how grateful I am for their business and time, and make sure to include my team’s logo and contact information on a sticker on the jam. I send them to all past clients, bring them to close, and even hand them out when I stop by to visit a client after they close. The best thing about jams is that it never really gets old on them! In fact, I have many clients who look forward to it every year.
“I think thank you notes should be handwritten. People love it and it feels more personal than a text or email. Many times, I’ve received a call or text from the recipient, very pleased with their note. Some People have even reached out to my broker to say what a wonderful gesture it was. I will always include thank-you notes as a part of my weekly tasks. It leaves an impression in the person’s mind but most importantly is that it makes people feel good!
Thank-You Notes FAQ
How do you say thank you to real estate clients?
Don’t overthink it! Some common elements to mention are your gratitude for what they have done for you and your hopes for their future. If you can include something personal about your experience with them, that’s a huge bonus. Finally, a call to action (whether you’re hoping for a referral, a testimonial, or just that they keep in touch) is a great way to grow your business at the same time.
Why Should Real Estate Agents Bother With Writing Thank-You Notes?
Simple: Building a personal relationship after closing a deal is critical to establishing a lasting customer relationship. Whether it is a client or a business partner, everyone wants to feel appreciated. And they’re more likely to remember the person who reached out to say thanks.
How should I address my thank-you notes?
Getting started is always the hardest part. Is it too loaded to say “dear” [client], Is just a plain “hi” too casual? The fact is, there’s no one right way to say thank you—that’s why you’ll see a lot of variety in the templates above. We recommend following your gut on this one, but if you’re on the fence, always opt for a more formal option. The thank you note recipient probably won’t even notice how you address them. In the end, it is gratitude that they will remember.
over to you
Have any great ideas for sending real estate thank you notes that you think our readers will love? Tell us in the comments.
