Real estate agents are always looking for ways to increase their exposure and generate leads. An effective marketing strategy that has stood the test of time is sending Just Listed and Just Sold postcards.
Thank you for reading this post, don't forget to subscribe!If you’re wondering why the highest producing agents still spend time on this marketing strategy, read on.
Five Reasons Why Smart Real Estate Agents Send Just Listed/Just Sold Postcards Consistently:
builds brand awareness
Just Listed and Just Sold Postcards is a great way to increase brand awareness. By sending regular updates on your recent listings and sales, you remind potential customers of your expertise in the field. This can help you stand out in a crowded market and increase the likelihood that customers will choose you over competitors.
Even if you don’t have any current listings or sales of your own, you can still send a postcard to your farm or target neighborhood announcing what properties were just sold or listed in the area .
Or highlight a property listed or sold by someone in your office. It can still trigger inbound leads for you.
targets potential customers
Sending postcards to a target audience can help you reach potential customers who are looking to buy or sell property. you can buy mailing list Segmented by location, income and occupation, making it easy to target your ideal demographic.
creates a personal touch
In today’s digital age it is easy to get lost in the noise of email and social media. By sending physical postcards, you can create a personal touch that sets you apart from the competition. A postcard is tangible, and people are more likely to remember it than an email or social media post.
And I often hear about agents who show up to the listing appointment and are shown their collection of postcard mailings that have been kept by the homeowner.
it is cost effective Marketing
Compared to other forms of marketing, sending postcards is a relatively inexpensive and fast way to get in front of prospects in your market. This makes it an affordable way to reach potential customers and generate leads.
generates referrals
Just Listed and Just Sold Postcards can generate referrals from your existing customers. When people receive your postcard, they can share it with friends or family members who may be interested in buying or selling property. This can help you generate leads without doing any additional marketing.
ground level
Just Listed & Just Sold Postcards is a highly effective marketing strategy that has been proven effective time and time again.
By sending regular real estate activity updates to potential clients, you can build brand awareness, target your ideal demographic, create a personal, tangible touch and generate referrals.
If you’re a real estate agent looking to increase your exposure and generate leads, consider adding Just Listed and Just Sold postcards to your marketing strategy.
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