5 new real estate tech companies to watch in 2023

Every time our team at The Close attends a real estate conference, the topic of the economy is a silent, uninvited guest. And at Inman Connect in New York this January, that low-key appearance had everyone wondering whether a transitioning market would slow the emergence of real estate tech companies in 2023. Answer? not even close.

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The famous Start-up Alley portion of the expo floor featured the latest and most disruptive real estate tech companies. The Close team was there to investigate them all, separating the hype from “holy sh*t, it’s good”.

Here are our favourites:

The Close’s Top 5 New Real Estate Tech Companies to Watch in 2023

Real Estate Tech Company	what do they offer
agently	A virtual real estate coach who provides real, actionable advice
final offer	A platform that dramatically increases the quality of offers, thereby benefiting both buyers and sellers
Answer 7	A services marketplace similar to Fiverr, but designed specifically for real estate professionals
up again	An innovative way for sellers to improve their properties before selling to get better prices
rocket prize	A new program from Rocket Mortgage that de-complicates the home loan process (saving money in the process)

1. Agently

Agently is a real estate tech company that is harnessing the speed of ChatGPT and artificial intelligence to create what I would describe as the first real, able-to-interact, virtual real estate coach. When you log into the Agently interface, you’re not met with a static dashboard or repetitive list of things to do, like you’ll find in other customer relationship managers (CRMs). Instead, you see a customized list of tasks. selected by agent Based on your current successes, shortcomings and opportunities.

The agent is not giving static, one-sided advice day in and day out, And it’s a good thing.

Why Agenty Is On Our List Of Real Estate Tech Companies To Watch

The agent provides virtual coaching and direction in nearly every area of ​​your real estate business. From marketing to lead generation and nurturing to referral creation, this platform offers some really exciting options for agents looking for personalized help without paying Tom Ferry prices.

And there are some very compelling team and brokerage features that allow leaders to check in on individual contributors to understand their progress against Agently’s advice.

Agently is on our list because there is no doubt that they are the most interesting player in the virtual coaching space right now. I would venture to say that they may be the most interesting company all real estate coachingYes, which is a big deal.

Visit agently

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2. Final Resolution

Savvy real estate professionals know that when it comes to writing or accepting real estate offers, it’s more than just talking about a number. There is often a range of prices involved that will be acceptable to both parties, as well as terms such as closing time frame, value of possession, inclusion of furniture and equipment, and more.

Real estate tech company Final Offers has created a platform that brings all these different elements together, showing buyers and sellers what matters to each other through an absolutely gorgeous and easy-to-use interface. Better yet, it makes it so easy to recommend your buyers and sellers to make or accept offers.

Why The Proposal Is Last On Our List Of Real Estate Tech Companies

Final Offer has come up with a better way for buyers and sellers to decide what is important to them when it comes to buying and selling a home.

And, perhaps most interestingly, they’ve created a feature called “Last Offer Price”. Here, a seller can select a price which, if offered to them, they will automatically accept. Think of it as a “Buy Now” button on eBay, but instead of used sneakers, you’re securing the home of your dreams.

This real estate tech platform is all about transparency and priority. With a final offer, you don’t have to guess what’s important to the other party, which makes negotiating easier and more efficient.

go to final offer

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3. North 7th

North 7th is a real estate tech company solving the industry’s freelance problem. Never heard of this issue? I bet you–you just haven’t heard it described like that. let me break it down:

Have you ever felt in need of enough help with your real estate business that you’re willing to hire someone for very specific tasks, such as writing your listing description, just to fix your photos? For, or for loading data into MLS? Wouldn’t it be great if you could rent Only for the things you need?

Of course you have, and that’s why companies like Fiverr exist. But, if you’ve ever used those marketplaces, you’ll know almost none that are specifically trained to handle real estate business-specific tasks. So far.

North 7th why on our list of real estate tech companies

Answer 7th is a part of our roundup of real estate tech companies to watch for three reasons:

1. They seem to have a good understanding of the specific needs of real estate professionals—needs that more general platforms aren’t meeting.
2. They have a bunch of really great resources up and running right now, including Courdoroy (a transaction management platform), Pixlmob (a digital editing platform), and N7 Media (a full content company that will take photos of your listings, video, and more—currently available only in South Carolina).
3. They are working on launching a full-spectrum marketplace that will cover almost every need of a real estate professional.

I like this company because it allows users to quickly and easily scale up and down depending on how much freelance help they want with the confidence that their specific needs will be met.

go to answer 7

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4. Reup

I’ll be honest – when I approached the Reap booth in Startup Alley at Inman Connect this year, I was skeptical. I’ve heard this pitch before: Sell ​​your listing for more by making necessary repairs before it hits the market. We’ll supply cash to cover it, then take half the profits after the sale closes,

The problem with this pitch is that it doesn’t account for taste. No matter how attractive your choice, it’s a one in a million shot that a buyer is going to Dear Every upgrade decision you make. And that’s where ReUp differs.

Focusing only on projects that can be done in 30 days or less (think floors, countertops, backsplashes, painting, etc.), ReUp follows up on the pitch above, but works at about 80% completion. stops it. Then, They let the buyer choose the final touches (color, finish, pattern, etc.). This means that what you are upgrading will match Absolutely What your buyer wants, giving you a full 100% return on your renovation investment.

Why is ReUp on our list of real estate tech companies?

ReUp isn’t doing anything revolutionary; They are simply making common sense business decisions and using a slick and easy-to-use platform to do it.

It is true that ReUp is not suitable for everyone. If you don’t have a 30-day or less project that can compel some appreciation in your listing, this isn’t much help. But for the rest of us (most of us, I’d wager), it’s a 3x win: The seller gets more money for their home, the buyer gets the home with the finish they like, and the agent more. Makes in commission.

Visit ReUp

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5. Rocket Prize

I know what you’re thinking; How in the world is Rocket Mortgage considered a real estate tech company, let alone a top five looker?!

Well, simply put, I was pitched, and it was a good one. Good enough that I want to share it with you. (Full disclosure: Rocket Mortgage isn’t paying for this—they don’t even know I’m including them in this roundup.) Here’s what I heard:

Getting a mortgage sucks in a lot of ways. It is time consuming, expensive and unreliable. Over the last 10 years, the solution to these problems was almost always the same: Go with a local. A local mortgage officer will know your community, the agents that serve there, and the specific deadlines for the business. But doing so means you miss out on the benefits of scale, something Rocket Mortgage is now touting.

Buyers who use Rocket Mortgage also get access to Rocket Rewards, an amazingly fun and easy-to-use digital platform that gives users tons of different ways to save real money at the closing table, all while doing those things. for what they are already doing. This is how it works:

Why Real Estate Is on Our List of Tech Companies to Watch for Rocket Rewards

Rocket Mortgage is on our list of real estate tech companies because, in short, they have a platform that can help a lot of buyers. And for better or worse, many agents are not aware of it. It’s true, Rocket Mortgage doesn’t have the best reputation in our industry. In fact, there were years when they were downright embarrassing.

But the fact is, I’ve been watching this company for the past year: bringing in a bunch of regional loan officers locally, launching programs like Rocket Rewards, and generally improving the consumer experience, click by click. Do it.

I dare say that if you wrote off Rocket Mortgage years ago as an unreliable provider for your customers, it might be time to give them a second look.

Visit Rocket Mortgage

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your turn

Were you at Inman Connect New York this year? Which real estate tech companies have you come across? Tell us in the comments below. Also, if you have any suggestions for a tech company that wasn’t at the conference that you think we should check out, let us know!