3. Bad Marketing
Most homes these days are sold through online marketing. That’s why how your home appears in online ads is extremely important to how much interest it generates, how quickly it sells, and how much money it sells for. Be sure to include lots of great photos when listing your home online. You’ll need photos of each room inside, as well as lots of exterior shots that show the home from different angles. You may also want to show some pictures of the neighborhood to give buyers a better sense of the area. Think about things like local parks, pubs and restaurants, shopping centers or schools.
Photos are important, but so are the words you use to describe your home. Make sure you highlight all the main features of your home. However, don’t be afraid to go into more detail about all the positive aspects of your home. At the risk of beating a dead horse here, a real estate agent will have a lot of expertise in this task.
Finally, pay attention to the websites where your home is listed for sale. You might want to know about the most popular sites in your city or state. Make sure that your online ads are not hidden away in some inaccessible corner of the internet. You want your listing to get noticed by as many people as possible, so spread the information across multiple sites.
2. Ignoring the Paperwork
Whenever a home is sold, there is a lot of paperwork to be filled out. This paperwork mostly consists of legal documents from lenders, appraisers, title insurance agents and inspectors. If these forms are filled out incorrectly, it may hinder sales. This can cost you, the seller, a lot of headache and money too.
Although you can avoid using a real estate agent to sell your home, you shouldn’t forgo using a qualified real estate attorney to finalize the paperwork for the sale closing. You can also ask an eligible bank for help with the financial documents. Although it is possible to complete most of the paperwork yourself, we advise you not to do so unless you are very confident in doing so. Just remember that even innocent mistakes can be very costly.
